Purity Matters: 3 Ways To Distinguish Pure CBD Oil

Why You Should Only be Using Pure CBD Oil and How to Find it

CBD is everywhere nowadays, but that doesn’t mean it’s all the same!

While the product market is exploding at an incredible rate, the industry is completely unregulated, so anything goes. Even gas stations are starting to sell CBD!

As you can imagine, CBD products from businesses like gas stations are poor quality and not worth buying. Most of the time these products aren’t even pure CBD oil. Unnecessary fillers and ingredients disguised as CBD trick consumers into thinking they’re getting something better than they really are. With all of the new CBD products hitting the market, it’s easy for consumers to be confused about what to purchase. 

So, we’ve created this post just for you, the consumer, to help you understand why pure CBD oil is the only type of CBD you should take (or give to your pets!). Plus, we’ll go over exactly how to find high-quality CBD oil so you can be confident in your next purchase.

The CBD Industry

Though you’re probably familiar with CBD, we believe you should know the current state of the industry, to recognize why not all CBD is pure or high-quality. The industry is rapidly expanding with new products debuting (what seems like) daily. Before 2014, the National Institutes of Health provided zero funding for CBD. But as of 2018, they have since funded around $16 million in CBD studies. 

Scientific studies are being conducted on a regular basis thanks to the strong consumer interest. While studies on the benefits of CBD are extremely promising, many people are still hesitant to believe it does anything at all. A lot of this stems from the FDA’s slow response to approve CBD oil on the federal level. 

So far, the FDA has only approved one product containing plant-derived CBD, Epidiolex. Initially approved back in 2018, this medication is prescribed for two rare and severe forms of childhood epilepsy; Dravet syndrome and Lennox-Gastaut syndrome. The FDA stamp of approval on Epidiolex gives hope that the Administration will conduct more research studies and approve CBD soon enough. Until then, science needs time to catch up with consumer demand. 

The problem with a large and unregulated industry is safety. A scary amount of companies don’t know what they’re doing, and unknowingly (or sometimes knowingly) put out inadequate products that do more harm than good. It’s common to come across CBD that looks great on paper, but in reality, is far from pure CBD oil. 

How to Find Pure CBD Oil

Don’t be fooled by sneaky tactics like pretty labels or pricing that’s way too good to be true. What’s inside the bottle is what’s important. Here are some simple things to look for when purchasing CBD. 

1. Ingredients

Many companies try passing off ‘hemp seed oil’ as actual CBD on the ingredient label. Although CBD is derived from hemp plants, there’s a specific process to extract the cannabinoids from the plant itself. 

There also shouldn’t be a lot of excess ingredients like essential oils or other fillers. If the ingredient list is suspiciously long, something isn’t right. Keep in mind that all CBD formulas need a binder ingredient to enhance the effects, like Medium Chain Triglycerides (MCT) Oil. In addition, some companies will also add a small amount of essential oils for a more pleasant flavor. Any more ingredients besides these two should be avoided completely. 

2. Amount of milligrams per bottle

Also, be wary of products touting an unrealistic amount of CBD in each bottle. For example, steer clear of products that claim they contain 200,000 mg of CBD in one tincture. This is technically not possible. This high of an amount wouldn’t be able to fit into bottles that only hold a couple of ounces at most. To give some perspective, our CBD tinctures come in two dosage options – 500 mg or 1,000 mg in a one-ounce bottle. 

3. Third-party testing

This is probably one of the most important takeaways. Independent testing is crucial in today’s CBD market, especially because the industry is unregulated. Companies should take initiative and participate in third-party testing to prove their products are pure CBD oil. A responsible CBD company will be more than happy to share their certificates of analysis with you. 

Our Products

We can’t say it enough — not all CBD companies are the same! 

We’re proud to say millie is different for many reasons aside from the factors above. Our products contain broad-spectrum CBD and are some of the only water-soluble products on the market. 

Every product we create is backed up by science to ensure quality. One of the biggest benefits of our CBD is its superior absorption, thanks to our unique extraction method. Additionally, we carefully select every partner we work with, from growing, to extraction, to manufacturing. We value vertical integration so we’re involved in every step. This allows us to provide pure CBD oil that is solvent-free, heavy metal-free, pesticide-free and never with THC.

Don’t waste money on CBD that won’t benefit you. Instead, invest in your health by choosing pure CBD oil using the tips above as a guide. If you’re interested in our CBD products, click the button below to shop!


As always, keep in mind that statements made regarding these products have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant to be used as a substitute alternative to information from healthcare practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any product. The Federal Food, Drug, and Cosmetic Act require this notice.


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