How To Choose The Right CBD Oil

What you need to know to find clean, high-quality CBD oil and more 

Not sure how to pick the right CBD Oil? We’ll help you spot the characteristics of a reputable and trustworthy brand of CBD.

It’s important to avoid low quality CBD products to have a beneficial experience. Poor quality brands may have inaccurate labeling, low bioavailability, and could even be contaminated with hazardous toxins.

We break down everything you need to consider before buying CBD from any brand or retailer. Whether buying CBD online or in person, always look for these three things to verify a high-quality, clean CBD oil.

Accurate Labels 

Journalists and other groups that have independently tested numerous popular brands of CBD have found an industry-wide problem with inaccurate labeling.

One recent JAMA study independently tested CBD products from thirty-one different online CBD brands. The researchers included a total of eighty-four different CBD products and found that only a third of them were accurately labeled. 

Nearly half of the CBD products in the study were under-labeled in CBD content. The products actually contained less CBD than printed on the label. 

Inaccurate labeling could negate any potential benefits of CBD, and it could mean you’re not getting your money’s worth.  Or, you could be taking more cannabinoids, such as THC, than intended.

Keep reading to learn how to avoid deceptive CBD products by always checking for third-party lab results. 

Third-Party Testing

Third-party testing means that a CBD company sends its products to be chemically analyzed by an independent third-party laboratory. 

It’s an industry standard that conveys transparency and also double-checks for:

  • Heavy metals
  • Mold and bacteria
  • Pesticides
  • Chemical residues from extraction
  • And also verifies cannabinoid content

The mark of an excellent CBD brand is that it includes easily accessible and up-to-date third-party lab results for all of the CBD products it sells.

Always check that the test results show you how much CBD is in the product exactly and compare it with what you see on the label. For example, if the label says THC-free or zero-THC, then the third party lab results need to verify the claim. 


Bioavailability is a term that describes the rate at which a substance can physically absorb into the body. Hemp compounds in CBD oils, tinctures, capsules, and other products need to be small so the body can absorb an adequate dose of cannabinoids within one small serving size. 

Cannabinoids such as CBD are absorbed best when combined with a fatty compound such as MCT-rich coconut oil, hemp seed oil, butter, or olive oil.

If the cannabinoid molecules aren’t broken into a small enough molecular composition, much of the CBD taken can simply pass through the digestive system without ever being absorbed by the body.

Using nano-particle sized molecules that are emulsified into carrier oils, such as MCT oil, creates CBD oil with high bioavailability.  Even further, advanced processing equipment can now produce what’s called water-soluble CBD.

While CBD doesn’t completely dissolve into water due to its oily properties, advances in beverage manufacturing equipment help to create super nano-particle emulsifications that encapsulate CBD into water. 

Due to how water-soluble CBD is absorbed, it can significantly increase bioavailability and therefore the effect of CBD.

Shop High-Quality CBD Oil Online

Now that you know how to choose the right CBD oil, are you ready to join the millions of others that have found relief with CBD?

You can browse our wide selection of high-quality CBD products by clicking the button below!


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